Voice: Warm Guide (women 35-60, mirror-first, calm, no hype). Traffic: cold-to-warm, video-led. Persuasion: mirror recognition, then "why the mirror notices first," then formula, then offer.
Structure reference only: robert-love-focus/src/sales.py (video hero, trust row, mechanism, ingredients, timeline, buy box, guarantee, FAQ, label, close). No Robert Love wording, colors or claims.
Every claim here is structure/function wording. Doses are never stated; the buyer is pointed to the Supplement Facts panel. Internal caveats live in research/hub-open-items.md, not on the page.
Evidence note (KNB copy pack copy-4d21da8176947baa, role upsell + sales structure): S-swipe-upsell-page-redesign-15-to-27 (offer before story on post-purchase pages), P-TMP-805751241-1 (match length to price point), P-TMP-805751241-21 (tease mechanism early), P-TMP-1000426150-4 (give/take/heal benefit structure), P-TMP-1000426150-9 (define unfamiliar terms in one sentence), P-TMP-ramit-34 (re-anchor after bullet dump), P-TMP-funnelbp-4 (~2,000-word hybrid page: short sentences, bullets, contrast headlines). Reported gap: query returned no supplement-specific ecom examples for women's thyroid; prices, claims, guarantees and testimonials come only from offer.json, SPINE.md and the control text.
Headline options (pick one for the split test; option 1 is the recommendation)
Subhead
ThyraGlow Complete Thyroid Support: kelp, bladderwrack, five minerals and six support nutrients in one formula, two capsules a day.*
Video slot (7-minute video, poster frame = narrator, play button label)
Watch the 7-minute story
Caption under video: Watch first, then choose your supply below. No subscription.
Hero bullets
Hero button: Show Me My Options
Under button: 180-day guarantee. One-time purchase. No subscription.
[CTA: buy-box]
Headline: What Women Tell Us They Want Back
Sub: Two capsules a day, built around the nutrients your thyroid uses.*
Feel it:
See it:
[CTA: buy-box]
Headline: Why the Mirror Notices First
Body:
Your skin and hair are not just decoration. Thyroid hormone receptors sit in your skin and in your hair follicles. When thyroid signals run low, the effects can show up on the outside before anything shows up on paper.
Here is what one clinical series found. Among 460 people with an underactive thyroid, about 57% had dry skin, about 46% had diffuse hair loss and about 29% had facial puffiness (Keen et al., 2013). Loss of the outer third of the eyebrows is a classic sign clinicians are taught to look for (Safer, 2011; Cohen et al., 2023).
That is why moisturizer and hair vitamins can feel like they are fighting something upstream.
A research review also notes that low thyroid in women is often mistaken for menopause, depression or stress (Frank-Raue and Raue, 2023).
Plain note: None of this means you have a thyroid condition. Dry skin, shedding and puffiness have many causes, including iron, sleep and stress. If you are worried, ask your clinician for proper labs. ThyraGlow is a nutritional supplement. It does not diagnose, treat or cure anything.
Bridge: What it can do is give your body the nutrients your thyroid works with, every day, while you and your clinician work out the rest.*
Headline: The ThyraGlow Matrix: 13 Ingredients, One Simple Routine
Sub: Every amount is on the Supplement Facts panel on the bottle. Here is what each one is doing there.
The sea plants
The five minerals
The six support nutrients
Re-anchor line: Thirteen nutrients. Two capsules. About thirty seconds a day.
[CTA: buy-box]
Headline: How to Take It and What to Expect
How to take it: Two capsules a day, ideally with food. One 60-capsule bottle lasts 30 days. Take it at the same time each day so it becomes part of your morning.
Honest timeline
Individual results vary. Take ThyraGlow with a healthy routine: sleep, water, movement and regular check-ups.
Headline: Choose Your Supply
Sub: Every bottle is 60 capsules, a full 30-day supply. Buying more means a lower price per bottle. One-time purchase, no subscription.
Card 1: 2 Bottles, 60-Day Supply
Card 2: 6 Bottles, 180-Day Supply (BEST VALUE, raised card, ribbon)
Card 3: 3 Bottles, 90-Day Supply
Microcopy under cards: Secure checkout. One-time payment. You will not be enrolled in a subscription or billed again.
Order note: Savings are shown against the 2-bottle rate on this page.
Headline: Try ThyraGlow for 180 Days. Keep the Bottles or Send Them Back.
Body:
Take ThyraGlow every day for up to six months. If you are not happy for any reason, contact us within 180 days and we will refund the price of your product. Shipping and handling is not refundable. Empty bottles are fine. Please send back any bottles you have.
You are not signing up for anything. There is no subscription and no automatic rebill.
Six months matters because hair, skin and nails change slowly. You get a full growth cycle to decide with our guarantee behind you.
Support: {PHONE} or {EMAIL}
[CTA: buy-box]
Headline: What One Customer Said About the Original Formula
[VERIFY: all quotes below are the control page's existing text. Confirm each is real, releasable and current before publishing.]
"It's like someone lifted the fog from above my eyes. I'm thinking so much clearer now, and I can concentrate for longer stretches without feeling mentally exhausted. This is amazing!"
Bo [VERIFY]
Round 3: Jennifer, Carly and Kendra are not shown (causation claim, "7 key ingredients", duplicate; product name inside quotes). Quotes are shown verbatim or not at all. Collect verified reviews after launch (hub item).
Held pending client sign-off (contain weight-loss results; recommend leaving off the page unless substantiated): Marcus, Jenny Anderson. See hub-open-items.md.
Results line: Individual results vary. Testimonials reflect individual experience. Products are used in addition to, not instead of, healthy habits and medical care.
[CTA: buy-box]
Headline: Questions Women Ask Before They Order
How do I take ThyraGlow?
Two capsules a day, ideally with food. One bottle has 60 capsules, so it lasts 30 days.
When will I notice a difference?
It varies. Some people notice changes in energy and focus within a few weeks. Skin, hair and nails run on slower cycles, so we suggest at least 90 days before you decide.*
Is this a subscription?
No. It is a one-time purchase. No automatic rebills, no surprises.
Is it safe with thyroid medication?
Kelp and bladderwrack contain iodine. If you take thyroid medication or have a thyroid condition, talk with your healthcare provider before you start. The same goes if you are pregnant or nursing.
Will it replace my thyroid medication?
No. ThyraGlow is a nutritional supplement. It is not a substitute for medication or medical care. Never change your prescription without your clinician.
Where is it made?
In the USA, in a GMP-certified facility.
What is in the capsule?
Kelp, bladderwrack, selenium, zinc, copper, magnesium, manganese, L-tyrosine, ashwagandha, vitamin B12, cayenne extract, schisandra and molybdenum. Amounts are on the Supplement Facts panel. It is non-GMO, soy-free, dairy-free and gluten-free, in a vegetarian capsule.
What if it does not work for me?
You have 180 days. Contact us for a refund of your product price. Empty bottles are fine. Shipping and handling is not refundable.
Which package should I choose?
Most people take the 6-bottle supply. It has the lowest price per bottle, ships free, and covers a full six months. If you would like to try it first, the 2-bottle supply is a fair start.
Why do you suggest 90 days?
Your body does not change overnight. Ninety days gives your hair and skin time to show what steady daily nutrition can do.*
Headline: Ready to Feel Like Yourself Again?
Body: Two capsules a day. Six months to decide. A 180-day guarantee that keeps the risk on us.
Button: Choose My Supply
[CTA: buy-box]
Safety box: Kelp and bladderwrack contain iodine. Talk with your healthcare provider before use if you have a thyroid condition, take thyroid medication, are pregnant or nursing, or have a medical condition. Keep out of reach of children. Stop use and consult your doctor if you experience adverse effects.
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Individual results vary. Testimonials reflect individual experience.
References: Keen MA et al., Indian J Dermatol 2013; Safer JD, Dermatoendocrinology 2011; Cohen B et al., Front Endocrinol 2023; Frank-Raue K and Raue F, Dtsch Arztebl Int 2023. Cited as published research only; no institution endorses this product.
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