{
 "status": "control-faithful; upsell/downsell figures from client sheet 'Complete Thyroid Offer Details' Funnel 2.0 (08/19/25). Unconfirmed items are labeled proposals.",
 "source": "https://docs.google.com/spreadsheets/d/1tfCZhX_6qAzdihIJ4NsdxChQGCwalcdIT3ko0ms40cc (decoded copy: research/offer-sheet-funnel2.csv)",
 "product": {
  "brand": "ThyraGlow",
  "controlName": "Complete Thyroid",
  "capsules": 60,
  "servingCapsules": 2,
  "servings": 30,
  "servingNote": "2 capsules daily, ideally with food (control FAQ)"
 },
 "guarantee": {
  "days": 180,
  "name": "180-Day Money-Back Guarantee",
  "note": "Control VSL says 'every penny', control FAQ says 'minus shipping': pick ONE wording; default = refund of product price, shipping excluded (confirm)."
 },
 "anchor": {
  "control": "$159 each struck through",
  "default": "savings shown vs the 2-bottle rate ($69)",
  "status": "Do NOT strike $159 unless client confirms it has been charged. Hub question."
 },
 "frontEnd": [
  {
   "id": "FE-2",
   "units": 2,
   "perUnit": 69,
   "total": 138,
   "shipping": 9.97,
   "supplyDays": 60
  },
  {
   "id": "FE-3",
   "units": 3,
   "perUnit": 59,
   "total": 177,
   "shipping": 0,
   "supplyDays": 90,
   "savingsVsTwoBottleRate": 30
  },
  {
   "id": "FE-6",
   "units": 6,
   "perUnit": 49,
   "total": 294,
   "shipping": 0,
   "supplyDays": 180,
   "badge": "Best Value",
   "savingsVsTwoBottleRate": 120
  }
 ],
 "controlSheetSavings": {
  "FE-2": 180,
  "FE-3": 300,
  "FE-6": 660,
  "basis": "vs $159 list"
 },
 "upsell1": {
  "product": "ThyraGlow (more)",
  "offer": "6 bottles",
  "units": 6,
  "perUnit": 39,
  "total": 234,
  "shipping": 0,
  "supplyDays": 180,
  "sheet": "U1 Best Value, $39/bottle, $234"
 },
 "downsell1": {
  "product": "ThyraGlow (more)",
  "offer": "3 bottles",
  "units": 3,
  "perUnit": 39,
  "total": 117,
  "shipping": 0,
  "supplyDays": 90,
  "sheet": "D1 Last Chance $39/bottle $117",
  "proposal": "House standard is downsell $29/paid bottle; sheet has $39. Build uses sheet ($39); $29 alternate on hub."
 },
 "upsell2": {
  "product": "Moringa",
  "options": [
   {
    "name": "Starter Pack",
    "offer": "Buy 2 Get 1 Free",
    "paid": 2,
    "free": 1,
    "perPaidUnit": 39,
    "total": 78,
    "supplyDays": 120,
    "sheet": "$39, total $117 list, pay $78",
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   },
   {
    "name": "Best Value",
    "offer": "Buy 4 Get 2 Free",
    "paid": 4,
    "free": 2,
    "perPaidUnit": 29,
    "total": 116,
    "supplyDays": 180,
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   }
  ]
 },
 "downsell2": {
  "product": "Moringa",
  "offer": "Buy 6 bottles",
  "units": 6,
  "perUnit": 19,
  "total": 114,
  "supplyDays": 180,
  "popover": true,
  "shipping": null,
  "shippingStatus": "unconfirmed - client sheet silent",
  "saveTag": "none - D2 ($114 for 6) overlaps U2 Best Value ($116 for 6 incl. 2 free); no honest save basis, tag dropped (round 2). Hub question."
 },
 "upsell3": {
  "product": "Omega 3X",
  "options": [
   {
    "name": "Basic",
    "offer": "Buy 2 Get 1 Free",
    "paid": 2,
    "free": 1,
    "perPaidUnit": 49,
    "total": 98,
    "supplyDays": 120,
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   },
   {
    "name": "Best Value",
    "offer": "Buy 3 Get 3 Free",
    "paid": 3,
    "free": 3,
    "perPaidUnit": 39,
    "total": 117,
    "supplyDays": 180,
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   }
  ]
 },
 "downsell3": {
  "product": "Omega 3X",
  "offer": "2-bottle Starter Pack",
  "units": 2,
  "perUnit": 29,
  "total": 58,
  "supplyDays": 60,
  "shipping": null,
  "shippingStatus": "unconfirmed - client sheet silent"
 },
 "upsell4": {
  "product": "Probiotic",
  "options": [
   {
    "name": "Basic",
    "offer": "Buy 2 Get 1 Free",
    "paid": 2,
    "free": 1,
    "perPaidUnit": 39,
    "total": 78,
    "supplyDays": 120,
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   },
   {
    "name": "Best Value",
    "offer": "Buy 3 Get 3 Free",
    "paid": 3,
    "free": 3,
    "perPaidUnit": 34,
    "total": 102,
    "supplyDays": 180,
    "shipping": null,
    "shippingStatus": "unconfirmed - client sheet silent"
   }
  ]
 },
 "downsell4": {
  "product": "Probiotic",
  "offer": "2-bottle Starter Pack",
  "units": 2,
  "perUnit": 29,
  "total": 58,
  "supplyDays": 60,
  "shipping": null,
  "shippingStatus": "unconfirmed - client sheet silent"
 },
 "sheetMathNote": "Client sheet 'you save' figures for upsells are vs an undefined list price; new pages state savings only against a price the buyer actually saw earlier in the funnel or the per-bottle rate on the same page.",
 "controlPerformance": {
  "cvr": "0.34%",
  "aov": 209.92,
  "revenue": 3989,
  "sales": 19,
  "note": "Sales/CVR imply ~5,590 visitors. AOV $209.92 is above the 6-bottle price ($294) only when upsells are counted."
 },
 "clickbankLinks": {
  "note": "Control checkout = ClickBank hop links (snsthyroid.pay.clickbank.net, items ct3b/ct6b). New pages use placeholder hop links; client swaps in real order links."
 },
 "allowedExtra": [
  10,
  17,
  19.33,
  19.5,
  20,
  26,
  30,
  32.67,
  34,
  40,
  90,
  118,
  120,
  132,
  147,
  180,
  207,
  414,
  1.3,
  2.47,
  1.97,
  1.63,
  147.97
 ],
 "allowedExtraNote": "per-day figures: $147.97/60, $177/90, $294/180"
}