# ThyraGlow: Shared post-purchase ladder (both front ends)

Order: U1 > (decline) D1 > U2 > (decline) D2 > U3 > (decline) D3 > U4 > (decline) D4 > Thank-you. Accepting any offer moves to the next upsell; declining an upsell shows its downsell, then continues.
Figures are from offer.json exactly. Savings on every page are shown only against a price the buyer saw on the funnel (the 2-bottle rate of $69 for ThyraGlow) or the per-bottle rate on the same page (for the other products).
Page anatomy (KNB S-swipe-upsell-page-redesign-15-to-27; P-TMP-funnelbp-8, -9): confirmation strip, offer box above the story, cart recap, separate "you save" line, phone number near top, guarantee stated twice, calm decline. Evidence pack: copy-4d21da8176947baa. No timers, no counters, no invented scarcity anywhere.
Shared tokens: {PHONE}, {EMAIL}. Every page carries the footer disclaimer (bottom of this file).

Cart recap line, used on every upsell page (dynamic): "Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support."

---

## [PAGE: U1 | upsell-thyraglow]

**Top strip:** Your order is confirmed. One quick thing before we pack your box. Questions? {PHONE}

**H1:** Six More Bottles of ThyraGlow at $39 Each
**Subhead:** Our best price per bottle, shipped free. Add them to the order you just placed.
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support.

**Offer box**
- 6 bottles of ThyraGlow x $39.00: $234.00
- Per bottle: $39.00
- Shipping: FREE
- 180-day guarantee: INCLUDED
- **You save $180** compared with the 2-bottle rate ($69 x 6 = $414)
- **TODAY'S TOTAL: $234.00**
- **Button:** Yes, Add 6 Bottles for $234
- **Decline:** No thanks, I'll stay with my current order.
- Small print: One-click add to the order you just placed. No subscription.

**Body (cart-aware, show the version that matches the cart)**

*If cart = 2 bottles:*
You have 60 days of ThyraGlow on the way. That is a good start.

Here is the thing about the mirror. Hair and skin change slowly. Hair grows in cycles that run for months, and new growth takes time to show. Most women who want to judge ThyraGlow fairly need about 90 days, and many want the full 180 days our guarantee covers.

Six more bottles bring your total to eight bottles, and at $39 each it is the lowest per-bottle price on this page or the order page. Two capsules a day, six bottles, six months.

*If cart = 3 bottles:*
You have 90 days of ThyraGlow on the way. That takes you through the point where most people take stock.

The guarantee runs 180 days, and hair and skin turn over slowly. Six more bottles bring you to nine, enough to see a full six months and then some, at $39 each.

*If cart = 6 bottles:*
You already chose our 6-bottle supply, which covers the full 180 days. Thank you.

This offer is for the woman who already knows she wants to keep going. Six more bottles at $39 each is $10 less per bottle than the $49 you just paid, and it keeps you supplied past month six without another order. If you would rather wait and see how you feel first, that is a sensible choice. Say no thanks and carry on.

**Why keep taking it (all carts)**
ThyraGlow is nutrition your body uses every day. Kelp and bladderwrack for iodine, five minerals and six support nutrients. The nutrients help support your thyroid, your energy, your mood and the tissues you see in the mirror.* Consistency matters more than any single week.

**Math box:** 6 bottles = 360 capsules = 180 days at 2 capsules a day. $234 / 6 = $39 a bottle. About $1.30 a day.

**Guarantee (second mention):** The same 180-day Money-Back Guarantee covers these bottles. If you are not happy, contact us within 180 days for a refund of the product price. Shipping and handling is not refundable.

**Repeat button:** Yes, Add 6 Bottles for $234
**Decline (repeat):** No thanks, I'll stay with my current order.

---

## [PAGE: D1 | downsell-thyraglow | popup-style]

**Overlay tag:** Wait, before you go on
**H1:** How About Three Bottles Instead?
**Subhead:** Same ThyraGlow, a smaller order.
**Acknowledge:** Six more bottles may be more than you want to take on today. That is completely fair.
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support.

**Offer box**
- 3 bottles of ThyraGlow x $39.00: $117.00
- Per bottle: $39.00
- Shipping: FREE
- 180-day guarantee: INCLUDED
- **You save $90** compared with the 2-bottle rate ($69 x 3 = $207)
- **TODAY'S TOTAL: $117.00**
- **Button:** Yes, Add 3 Bottles for $117
- **Decline:** No thanks, I'm all set with my current order.

**Body:**
Three bottles give you 90 more days at the same $39 a bottle. It is the same formula and the same guarantee, just a smaller commitment. Ninety days is the point at which many women stop and look honestly at how they feel.

**Math box:** 3 bottles = 180 capsules = 90 days at 2 capsules a day. $117 / 3 = $39 a bottle.
**Guarantee:** Covered by the 180-day Money-Back Guarantee. Shipping and handling is not refundable.

---

## [PAGE: U2 | upsell-moringa]

**Top strip:** Your order is confirmed. Your ThyraGlow is on its way. Questions? {PHONE}

**H1:** Add ThyraGlow Moringa to Your Routine
**Subhead:** A nutrient-dense leaf, in a simple daily capsule, to support energy and mood.*
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support. Moringa is a separate product and is not in your cart yet.

**Choose your pack**

*Starter Pack: Buy 2, Get 1 Free*
- 2 bottles x $39.00: $78.00
- 1 bottle: FREE
- 3 bottles in total = $26.00 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $39** compared with $39 a bottle on 3 bottles ($117)
- **TODAY'S TOTAL: $78.00**
- Button: Add the Starter Pack

*Best Value: Buy 4, Get 2 Free*
- 4 bottles x $29.00: $116.00
- 2 bottles: FREE
- 6 bottles in total = $19.33 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $118** compared with $39 a bottle on 6 bottles ($234)
- **TODAY'S TOTAL: $116.00**
- Button (primary): Add the Best Value Pack

**Decline:** No thanks, I'll skip Moringa for now.

**Body:**
Your ThyraGlow is built around the thyroid: iodine, minerals and the nutrients your thyroid works with.* Moringa is a different kind of support. It is a leafy green from the moringa tree, packed with nutrients, and it is eaten and brewed in many parts of the world.

Think of it this way. ThyraGlow covers the thyroid nutrients. Moringa adds a whole-food, plant-based layer to your day that supports energy and mood.* It is one small capsule, taken alongside ThyraGlow, with nothing new to learn.

Women tell us their biggest struggle is running on empty. A daily capsule of a nutrient-dense leaf is an easy addition on the days you need it most.* Individual results vary.

**How to take it:** Follow the directions on the Moringa label. [CONFIRM serving size, capsule count and Supplement Facts before publish]

**Safety:** If you take medication, are pregnant or nursing, or have a medical condition, check with your healthcare provider before adding any new supplement.

**Guarantee (second mention):** ThyraGlow Moringa is covered by the same 180-day Money-Back Guarantee. Shipping and handling is not refundable.

**Repeat buttons:** Add the Starter Pack | Add the Best Value Pack
**Decline (repeat):** No thanks, I'll skip Moringa for now.

---

## [PAGE: D2 | downsell-moringa | popover]

**Popover header:** Wait. Six bottles for $114.
**H1:** Six Bottles of ThyraGlow Moringa at $19 Each
**Acknowledge:** The packs on the last page may not have been the right fit. Here is a straightforward option.
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support.

**Offer box**
- 6 bottles of Moringa x $19.00: $114.00
- Per bottle: $19.00
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $120** compared with $39 a bottle on 6 bottles ($234)
- **TODAY'S TOTAL: $114.00**
- **Button:** Yes, Add 6 Bottles for $114
- **Decline:** No thanks, I'm done with Moringa.

**Body:** Six bottles at a flat $19 each. No free-bottle math, just one clear price and enough to make Moringa a steady part of your day.* Covered by the 180-day Money-Back Guarantee.

---

## [PAGE: U3 | upsell-omega3x]

**Top strip:** Your order is confirmed. Questions? {PHONE}

**H1:** Add ThyraGlow Omega-3X for Heart, Brain, Skin and Joint Support
**Subhead:** Omega-3 fatty acids, in a daily softgel. [CONFIRM form and source]*
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support{if U2 accepted: and ThyraGlow Moringa}. Omega-3X is not in your cart yet.

**Choose your pack**

*Basic: Buy 2, Get 1 Free*
- 2 bottles x $49.00: $98.00
- 1 bottle: FREE
- 3 bottles in total = $32.67 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $49** compared with $49 a bottle on 3 bottles ($147)
- **TODAY'S TOTAL: $98.00**
- Button: Add the Basic Pack

*Best Value: Buy 3, Get 3 Free*
- 3 bottles x $39.00: $117.00
- 3 bottles: FREE
- 6 bottles in total = $19.50 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $177** compared with $49 a bottle on 6 bottles ($294)
- **TODAY'S TOTAL: $117.00**
- Button (primary): Add the Best Value Pack

**Decline:** No thanks, I'll pass on Omega-3X.

**Body:**
You are already looking after your thyroid and your energy. Omega-3 fatty acids are a different everyday nutrient, and many women do not get enough from food alone.

Omega-3 fatty acids support heart health, brain health, healthy-looking skin and joint comfort.* They are a nutrient your body needs and cannot make on its own, so you get them from what you eat or take.

ThyraGlow Omega-3X is a simple way to cover that daily. Take it with a meal, alongside your ThyraGlow.*

**Safety:** If you take blood thinners or other medication, are pregnant or nursing, have a fish or shellfish allergy, or have a medical condition, check with your healthcare provider first. [CONFIRM source and allergen statement]

**Guarantee (second mention):** Covered by our 180-day Money-Back Guarantee. Shipping and handling is not refundable.

**Repeat buttons and decline as above.**

---

## [PAGE: D3 | downsell-omega3x]

**Overlay tag:** Wait. A smaller way to try it.
**H1:** Try Omega-3X with a 2-Bottle Starter Pack
**Acknowledge:** Three or six bottles may be more than you want right now. No problem.
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support{plus accepted add-ons}.

**Offer box**
- 2 bottles of Omega-3X x $29.00: $58.00
- Per bottle: $29.00
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $40** compared with $49 a bottle on 2 bottles ($98)
- **TODAY'S TOTAL: $58.00**
- **Button:** Yes, Add the 2-Bottle Starter Pack
- **Decline:** No thanks, I'll skip Omega-3X.

**Body:** Two bottles is enough to see whether Omega-3X fits into your routine, at $29 each. Covered by the 180-day Money-Back Guarantee.*

---

## [PAGE: U4 | upsell-probiotic]

**Top strip:** Your order is confirmed. Last offer. Questions? {PHONE}

**H1:** Add ThyraGlow Probiotic for Digestive and Immune Support
**Subhead:** Friendly bacteria, in a daily capsule. [CONFIRM strains and CFU]*
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support{plus accepted add-ons}. Probiotic is not in your cart yet.

**Choose your pack**

*Basic: Buy 2, Get 1 Free*
- 2 bottles x $39.00: $78.00
- 1 bottle: FREE
- 3 bottles in total = $26.00 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $39** compared with $39 a bottle on 3 bottles ($117)
- **TODAY'S TOTAL: $78.00**
- Button: Add the Basic Pack

*Best Value: Buy 3, Get 3 Free*
- 3 bottles x $34.00: $102.00
- 3 bottles: FREE
- 6 bottles in total = $17.00 a bottle
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $132** compared with $39 a bottle on 6 bottles ($234)
- **TODAY'S TOTAL: $102.00**
- Button (primary): Add the Best Value Pack

**Decline:** No thanks, I'll finish my order now.

**Body:**
The last piece is your gut. Probiotics are live, friendly bacteria that support digestive health and a healthy immune system.*

Researchers are also studying how the gut and the thyroid relate to each other. It is an active area of research, and there are no conclusions to promise. We simply think a healthy gut is a good foundation for everything else you are doing.

ThyraGlow Probiotic is a simple daily capsule. Take it alongside ThyraGlow.*

**Safety:** If you have a weakened immune system, take medication, are pregnant or nursing, or have a medical condition, check with your healthcare provider first.

**Guarantee (second mention):** Covered by our 180-day Money-Back Guarantee. Shipping and handling is not refundable.

**Repeat buttons and decline as above.**

---

## [PAGE: D4 | downsell-probiotic]

**Overlay tag:** Wait. Try it for less.
**H1:** Try Probiotic with a 2-Bottle Starter Pack
**Acknowledge:** The larger packs may not be what you want today. That is fine.
**Cart recap:** Already in your order: {cart summary}, ThyraGlow Complete Thyroid Support{plus accepted add-ons}.

**Offer box**
- 2 bottles of Probiotic x $29.00: $58.00
- Per bottle: $29.00
- Shipping: FREE [CONFIRM]
- 180-day guarantee: INCLUDED
- **You save $20** compared with $39 a bottle on 2 bottles ($78)
- **TODAY'S TOTAL: $58.00**
- **Button:** Yes, Add the 2-Bottle Starter Pack
- **Decline:** No thanks, finish my order.

**Body:** Two bottles at $29 each lets you try daily probiotic support on a smaller budget.* Covered by the 180-day Money-Back Guarantee.

---

## [PAGE: THANK-YOU | thank-you]

**H1:** Thank You. Your ThyraGlow Order Is Confirmed.
**Subhead:** Here is exactly how to start, and what to expect over the next 90 days.

**Order summary block:** {order summary from checkout}. Receipt sent to {EMAIL on order}. Order number: {ORDER NUMBER}.
**Receipt and support:** Need your receipt or have a question? Call {PHONE} or email {EMAIL}.

**No subscription (own line, bold):** This was a one-time purchase. You are not enrolled in a subscription and you will not be billed again.

**How to take ThyraGlow**
- Two capsules a day, ideally with food.
- One 60-capsule bottle is a 30-day supply.
- Take it at the same time each day.
- If you added Moringa, Omega-3X or Probiotic, take each as directed on its label.

**What to expect (honest 90-day timeline)**
- **Days 1 to 14:** Settling in. Some people notice a change early; many do not.
- **Weeks 3 to 6:** Steady use. A good time to check energy, mood and focus.*
- **Weeks 6 to 12:** Skin and hair change slowly. Give it the full 90 days.*
- **Day 90 and beyond:** Take stock. Your 180-day guarantee is active.

**Guarantee reminder:** You have 180 days. If you are not happy, contact us for a refund of your product price. Shipping and handling is not refundable.

**Safety reminder:** Kelp and bladderwrack contain iodine. Talk with your healthcare provider if you have a thyroid condition, take thyroid medication, are pregnant or nursing.

**Closing line:** Take a photo today, in the same light you would use in a month. Your mirror will keep the record.

---

## Footer disclaimer (all pages)
*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results vary.
Terms of Service | Privacy Policy | Shipping and Returns | Contact

## Round 2 revisions (2026-09-29, critic r1 fixes; built text lives in src/ladder.py)
- U1-U4: body below the offer card expanded to about 400-600 words: why it pairs with ThyraGlow, How to take it, What to expect, Why a pack (U2-U4), FAQ (4-6 items), guarantee. Structure/function only; no stats, no testimonials. KNB copy retrieval pack copy-4d21da8176947baa (S-swipe-upsell-page-redesign-15-to-27: deal above story, guarantee twice, savings line, phone near top; T-funnel-design-checkout-optimization-akshay-809953780: skimmable bold heads).
- Removed: "Women tell us their biggest struggle is running on empty" (U2, unsourced); "many women do not get enough from food alone" (U3, unsourced); "Most women who want to judge ThyraGlow fairly need about 90 days" (U1); "the point where most people take stock" (U1).
- U1 small print: "One-click add to the order you just placed" -> "Added to the order you just placed. One-time charge. No subscription." (one-click not confirmed in offer.json).
- D1-D4 overlays are compact: headline + one line + price block (per bottle, save tag, today's total, shipping/guarantee line) + two buttons. The longer D1 body, math boxes and guarantee lines were dropped from the overlays (the upsell page carries them).
- D2: save tag and "SAVE $120 vs $234" line removed; "No free-bottle math" removed. $114 for six sits $2 under U2 Best Value ($116 for six incl. 2 free), so there is no honest save basis (hub question).
- Shipping on U2-U4 / D2-D4 reads "FREE US shipping" from offer.json (shipping 0, labeled "proposal - not in client sheet").
- Thank-you timeline: "Weeks 6 to 12: Skin and hair change slowly" -> "Hair and skin renew slowly. Give it the full 90 days before you judge."

## Round 3 revisions (2026-09-29, critic r2 fixes; built text lives in src/ladder.py)
- HG-11: shipping on U2-U4 / D2-D4 is `null` in offer.json ("unconfirmed - client sheet silent"). Receipt row reads "Shipping: Shown at checkout"; overlays read "Shipping shown at checkout". D2-D4 subheads no longer say "free shipping". The "Shipping: FREE [CONFIRM]" lines above for U2-U4 / D2-D4 are superseded.
- U2-U4: new bridge-and-pain block ABOVE the offer card (~250-275 words each): "Why Moringa Sits Next to Your ThyraGlow", "Why Omega-3 Belongs in the Same Routine", "The Last Piece: Your Gut", each ending with a "See the packs below" anchor. The old "Why X pairs with ThyraGlow" sections below the card are folded into the bridge; the story card below now opens "How X fits your day".
- "Why a pack" is distinct per product (Moringa = daily greens habit, one breakfast routine, six months in step with ThyraGlow; Omega-3X = status builds over weeks and months, gaps undo the habit; Probiotic = transient bacteria, daily use is the point).
- Overlays: "No thanks" is a smaller underlined text link stacked BELOW the Yes button at every width.
- KNB copy pack copy-4d21da8176947baa, re-queried with the actual brief (role upsell): S-swipe-upsell-page-redesign-15-to-27 (guarantee twice, savings line, phone near top kept; its "deal above story" finding conflicts with the bridge-first order requested here, logged on the hub).