# ThyraGlow: 7-Minute Video Script (top of the e-commerce page) **Word count (spoken lines only): 1,072 words | Estimated runtime: about 6:50 at 157 wpm (6:42 at 160 wpm); pauses, the safety card and the end card bring it to 7:00.** Project: complete-thyroid | Brand: ThyraGlow Complete Thyroid Support for Women | Date: 2026-09-29 | Status: record-ready draft, pending hub confirmations (see Claims map). ## Speaker choice for Cody (decide before recording) - **Option A (default, recommended): neutral brand voice.** A woman host speaks in first person ("I"/"we") for the brand. No invented biography, no job, no diagnosis, no personal transformation. This script is written this way and needs nothing beyond a host who is comfortable saying "I'm not a doctor." - **Option B: Linda.** Only if the hub confirms Linda is a real, releasable person and that her results are atypical (SPINE). It would replace Beat 1 and Beat 2 with her first-person story from the control VSL (fired for falling asleep at her desk, 48, perimenopause, 30 lb, hair/brows back). That story must be reworded to "what I noticed," never a promise. Not written here on purpose: it adds an invented-biography risk and lifts the control's weakest compliance areas. - Compliance for the host on camera: she must not say she is a doctor, nurse or researcher. ## Evidence note (internal, not buyer-facing) - KNB copy pack `copy-4d21da8176947baa`, role `vsl`. Query: seven minute product video above ecommerce sales page, supplement, women, thyroid, hair skin energy weight. Returned method-only items (no thyroid-specific evidence): T-sales-page-tsl-copy-review-805751241 (P-TMP-805751241-21, tease the mechanism early); T-vsl-sales-copy-review-yogi-1000426150 (P-TMP-1000426150-4 give/take/heal benefit structure; P-TMP-1000426150-9 define unfamiliar terms in one sentence); T-email-copy-editing-supplement-positioning-801735685 (P-TMP-801735685-9 one product per front-end). Applied: mechanism teased in the hook and paid off in Beat 3; each ingredient gets a one-line definition of role; the video sells only ThyraGlow (ladder products stay off the page). Gap: no pack item on short (5-8 min) ecommerce hero videos or on women's thyroid; structure follows Robert Love Focus `video-scripts.md` (numbered beats HOOK/WHO/WHAT/WHY/INGREDIENTS/HOW/EXPECT/RISK/CTA) and its `video('v1-hero')` block above the buy boxes. - Dossier themes used only as language and as published-research framing; no Reddit story is quoted or implied as a testimonial. --- ## THE SCRIPT ### BEAT 1 | 0:00-0:25 | Mirror hook (default hook A) > Long before you noticed the exhaustion, you noticed the mirror. > The brows that no longer reach the edge of your eyes. Hair in the brush, hair in the drain. A puffy face, tired eyes after a full night's sleep, skin that laughs at every moisturizer. > And your energy and the scale doing things you can't explain. > Give me seven minutes. There's a reason your mirror notices first, and it isn't vanity. [ON-SCREEN] - 0:00 Host at a bathroom vanity, morning light, looking into the mirror, then turning to camera. The mirror is the visual motif for the whole video: every beat returns to a mirror frame (a round mirror shape used as the wipe/transition and the end card). - 0:03-0:16 Quick insert cuts, 1.5 s each, on the exact word: brow pencil on a sparse outer brow; hand pulling hair from a brush; a soft-focus puffy morning face; tired eyes in close-up; a moisturizer jar on the counter. Use generic stock/AI-illustrated hands and faces, no "before/after" people, no claims of real customers. - 0:16-0:20 Text overlay: "Energy. Weight. And the mirror." - 0:22 Lower third: "ThyraGlow Complete Thyroid Support for Women". Small footer text: "Education, not medical advice." Page under the video: H1 above the video "Thyroid support for women who want their glow back.*", bottle image and "Watch (7 min)" badge, a "Choose your package" anchor link. Buy boxes remain below the fold. ### BEAT 2 | 0:25-1:15 | "You're not imagining it" > First, you're not imagining it. And you're not vain for caring how you look. You didn't wake up one day and decide to let yourself go. > Maybe you've already had labs done, and the answer was "normal." Maybe you've been told it's stress, or your age, or just what happens in your forties. > Those labs may be perfectly accurate. But a number on a page and how you feel in your own skin are two different measurements. A standard panel looks at a few markers at one moment in time. It can't show you everything your thyroid depends on, and it can't show what your hair and skin are doing this morning. > Good clinicians understand that. So this video isn't about arguing with anyone. It's about understanding your body a little better, and giving it the raw materials it uses. [ON-SCREEN] - Host, now seated, warm framing. Cut to a lab-result sheet with "Within normal range" softly highlighted (blank, generic, no real patient data), then to the host's mirror frame again. - 0:38 Text overlay: "Normal labs. Not normal in the mirror." - 1:02 Overlay: "Understand it. Support it. Talk to your clinician." Page under the video: a slim "What women tell themselves" strip is NOT used (it would imply testimonials). Instead: a 4-icon symptom row (Brows and hair / Face and eyes / Skin / Energy and weight), each with a one-line plain caption, no claims. ### BEAT 3 | 1:15-2:45 | Why it happens (plain words, four-part system) > So why does the mirror notice first? > Thyroid hormone doesn't only steer energy and weight. Receptors for it sit right in your skin and in your hair follicles. > Published research on low thyroid describes exactly what you may be seeing: dry skin, hair shedding, puffiness in the face, and thinning in the outer third of the eyebrows. In one clinical series of four hundred and sixty people with low thyroid, more than half had dry skin, close to half had diffuse hair loss, and nearly a third had facial puffiness. That's Keen and colleagues, 2013. Dermatology reviews from Safer in 2011 and Cohen in 2023 describe the same pattern. > To be clear, that's research on low thyroid. It isn't about our capsules, and only your clinician can tell you what's happening in your body. But it explains why your face is often the first place it shows. > Now here's the part most people never hear. Healthy thyroid function isn't one thing. Think of it as a four-part system. > One: the gland itself, which needs raw materials, like iodine, to build its hormones. > Two: conversion. Your gland mostly makes T4, the storage form. Your body has to convert it into T3, the active form your cells actually use. > Three: the receptors on your cells, which have to be able to listen. > And four: immune signalling, the background conversation that keeps the whole system calm. > Most of what you hear about only covers part one. Real support looks at all four. [ON-SCREEN] - 1:15 Mirror wipe into a clean 2D skin-and-follicle cross-section illustration (soft palette): tiny receptors glowing on a follicle. Label: "Thyroid hormone receptors: skin and hair follicles". - 1:38-2:00 Stat card, animated, sourced: "460 people with low thyroid: dry skin about 57%, diffuse hair loss about 46%, facial puffiness about 29%. Keen et al., Indian J Dermatol, 2013." Small line: "Published research on low thyroid, not a claim about ThyraGlow." - 2:00-2:10 Citation strip: Safer 2011 (Dermatoendocrinology); Cohen 2023 (Front Endocrinol). - 2:12-2:40 Four-part graphic builds one panel per number: 1 Gland (iodine), 2 T4 to T3 conversion, 3 Cell receptors, 4 Immune signalling. Keep the four-panel graphic as the reusable "ThyraGlow Matrix" frame. Page under the video: a small "The four-part system" diagram section with the same four panels and a "References" accordion (Keen 2013, Safer 2011, Cohen 2023, labeled "published research on low thyroid"). ### BEAT 4 | 2:45-4:30 | The ThyraGlow formula > That's the thinking behind ThyraGlow Complete Thyroid Support for Women, and something we call the ThyraGlow Matrix: kelp, bladderwrack, five minerals and six support nutrients, in one formula. Let me walk you through it. > For the gland: kelp and bladderwrack. Two sea vegetables that are natural sources of iodine, the mineral your thyroid uses to build its hormones. > For conversion and protection: selenium, zinc and copper. Selenium is concentrated in thyroid tissue and supports the enzymes involved in turning T4 into T3. Zinc and copper are trace minerals that work alongside it. > Magnesium and manganese round out the mineral team, supporting energy and enzyme activity throughout the body. > Then the six support nutrients. L-tyrosine, an amino acid your body uses as a building block for thyroid hormone. Ashwagandha, a traditional herb used to support a healthy stress response. Vitamin B12, which supports cellular energy. Cayenne extract, traditionally used for warmth and healthy circulation. Schisandra, a traditional berry used to support resilience. And molybdenum, a trace mineral your enzymes rely on. > The amount of every ingredient is printed on the Supplement Facts panel on the bottle. > It's non-GMO, soy-free, dairy-free and gluten-free, in a vegetarian capsule, made in the USA in a GMP-certified facility. > And it's simple. Two capsules a day, with food. One routine, instead of a shelf of separate bottles. [ON-SCREEN] - 2:45 Mirror wipe to the matte white ThyraGlow bottle (single bottle, then the 2/3/6 family in a soft row). Use only Cody-approved label renders (brand agent), no label redraws. - 2:58-3:50 Ingredient cards, one per beat of the script, each a single word plus a one-line role: Kelp and Bladderwrack "iodine sources"; Selenium "supports T4 to T3 enzymes"; Zinc, Copper "minerals that work alongside"; Magnesium, Manganese "energy and enzyme support"; L-Tyrosine "building block amino acid"; Ashwagandha "stress-response herb"; B12 "cellular energy"; Cayenne "traditional warmth"; Schisandra "traditional berry"; Molybdenum "enzyme trace mineral". Color-code by the four-part graphic panels (gland/conversion/receptors/immune). - 3:50-4:05 Supplement Facts panel close-up on screen (real panel from supplier proof, [OPERATOR-CONFIRM]; if not available, cut this shot and drop the spoken sentence about the panel). - 4:05-4:20 Icon strip: Non-GMO, Soy-free, Dairy-free, Gluten-free, Vegetarian capsule, Made in USA, GMP facility. NO "FDA approved" badge anywhere. - 4:20-4:30 Hands taking two capsules with breakfast, a glass of water. - Footnote overlay for the whole beat: "*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease." Page under the video: "Inside every bottle" ingredient grid (same 13 items, structure/function captions, no milligrams), the Supplement Facts panel image, badge row, a "How to take it" strip (2 capsules daily with food, 60 capsules = 30 days). ### BEAT 5 | 4:30-5:20 | What to expect, honestly > Now, what to expect, honestly. > ThyraGlow is a dietary supplement. It isn't a medication, and it isn't meant to diagnose, treat, cure or prevent any disease. > For some people, energy and mood may be the first thing they notice. Hair and skin run on longer cycles, because a hair follicle takes months to move through a full cycle. So give it a full ninety days of daily use, and take a photo today to compare. Individual results vary. > One safety note. Kelp and bladderwrack contain iodine. If you have a thyroid condition, take thyroid medication, or you're pregnant or nursing, talk with your healthcare provider before you start, and never change your medication on your own. [ON-SCREEN] - 4:30 Host calm, direct to camera, no music bump; mirror frame narrows to a plain white card. - 4:42-4:58 Timeline graphic: "Day 1: take a photo. Weeks 1-4: energy and mood may come first for some. Months 2-3: hair and skin work on longer cycles. Day 90: compare and decide." Label: "Individual results vary." - 5:00-5:12 Full-screen safety card, readable for 5 s: "Talk to your healthcare provider before use if you have a thyroid condition, take thyroid medication, or are pregnant or nursing." - 5:12 Small text: "Also worth asking about: iron/ferritin, vitamin D, B12." Page under the video: "What to expect" mini-timeline (mirrors the video), a visible safety box, and the FAQ items on medication and pregnancy. ### BEAT 6 | 5:20-6:30 | The offer and choosing a package > So here's how choosing works. It's on the page right below this video. > ThyraGlow comes in three packages. Every bottle is sixty capsules, a thirty-day supply. > The two-bottle package is sixty-nine dollars a bottle, plus nine ninety-seven shipping. That's sixty days. > The three-bottle package is fifty-nine dollars a bottle, with free shipping. That's ninety days, and thirty dollars less than the two-bottle rate. > And the six-bottle package, our best value, is forty-nine dollars a bottle, with free shipping. That covers a full hundred and eighty days, and it's a hundred and twenty dollars less than the two-bottle rate. > If you want to give your body a fair run, three bottles covers ninety days, and six covers the full six months. > Whichever you pick, it's a one-time purchase. No subscription, and no surprise charge next month. There's no countdown clock and no "only a few left," because that's not how we want to earn your trust. The price is the price. > And you're covered by our one hundred eighty day money-back guarantee. Try it properly. If it isn't for you, send it back, even if the bottles are empty, for a refund of the product price. [ON-SCREEN] - 5:20 Mirror wipe; the three package renders appear left to right (2 / 3 / 6 bottles, matte white, soft shadows). Lines drop in as each is named: "2 bottles: $69 each + $9.97 shipping"; "3 bottles: $59 each, free shipping, save $30 vs the 2-bottle rate"; "6 bottles: $49 each, free shipping, save $120 vs the 2-bottle rate. BEST VALUE." - 6:02 Overlay: "One-time purchase. No subscription." - 6:12-6:30 Guarantee seal, "180-Day Money-Back Guarantee", with the plain-language line: "Refund of the product price. Empty bottles welcome." (shipping wording per hub). - No timers, no stock counters, no fake "reserved" clocks. Page under the video: the three buy boxes exactly as in offer.json (Best Value 6-bottle raised, coral button), price strip, receipt rows, guarantee block, "No subscription" line. ### BEAT 7 | 6:30-7:00 | Decisive close > You've spent a long time working around what the mirror shows. The brow pencil. The scarf. The camera angle. > What you may not have done yet is give your thyroid its raw materials, across all four parts of the system, for a full ninety days. That's the whole offer. > And you're covered by the guarantee while you find out. > Scroll down, choose your package, and start your ninety days today. I'd love for the mirror to be the good news. [ON-SCREEN] - 6:30 Host, close framing, then the round mirror frame slowly fills with a clean warm light (the "glow"). - 6:42 Overlay: "Choose your package below" with an animated down arrow; the six-bottle render pulses once. - 6:50-7:00 End card: ThyraGlow logo, tagline "Thyroid support for women who want their glow back.*", small disclaimer, and an autoplay-pause note in the player so the page scrolls down cleanly (player does not loop). Page under the video: sticky "Choose your package" bar appears on scroll; the video area can shrink to a small corner player while the buy boxes are in view. --- ## Shot list (single-day shoot, plus stock/AI inserts) 1. A-roll, host at vanity (Beats 1, 7): three takes each, mirror-reflection variant and direct-to-camera variant. 2. A-roll, host seated (Beats 2, 4, 5, 6): warm neutral set, matte bottle on table, one wall plant. 3. Inserts: brow pencil close-up; hair in brush; puffy morning face (soft focus); tired-eye macro; moisturizer jar; lab sheet (blank/generic); hands taking two capsules with breakfast; glass of water; supplements on counter. 4. Graphics: skin/follicle cross-section; stat card (Keen 2013); citation strip (Safer 2011, Cohen 2023); four-part ThyraGlow Matrix graphic; 13 ingredient cards; timeline; safety card; package row with price lines; guarantee seal; end card. 5. Product: matte white ThyraGlow single bottle plus 2/3/6 family renders from the brand agent; supplier-proof Supplement Facts panel. 6. Audio: warm, unhurried VO at ~155-160 wpm, soft instrumental bed at -22 LUFS, no risers. Captions burned in (most page visitors watch muted). Mirror wipe SFX only at the beat transitions. 7. Deliverables: 16:9 master, 9:16 cut of Beats 1-3 for social, 30-s cut (Beat 1 + Beat 6 offer line) for retargeting. Closed captions file. ## Five alternate hooks (0:00-0:25, each swaps only Beat 1; Beat 2 begins as written) Each is about 60-70 spoken words. The recording sequence is the same, so A/B tests cost one extra pickup shot. **Hook B: outer brows ("the thyroid billboard")** > Look at the outer edge of your eyebrows. Now look at an old photo. If the tails have quietly disappeared, you're not alone. Dermatology reviews list thinning in the outer third of the eyebrows as a classic sign associated with low thyroid. It isn't always thyroid, and it isn't just genetics either. Stay with me for seven minutes, and I'll show you why your face often notices before your lab report does. [ON-SCREEN] Macro of a brow with the outer third highlighted by a soft ring; old-vs-now split of the same generic hand-drawn brow illustration (illustration, not a person). Overlay: "Outer third: a classic clue." Cite Safer 2011. **Hook C: puffy "thyroid face"** > That puffy face in the morning, the one that no diet, no water bottle and no low-sodium week seems to touch. It isn't always weight, and it isn't because you let yourself go. Published research describes facial puffiness in nearly a third of people with low thyroid. Give me seven minutes, and I'll explain what may be going on beneath the surface. [ON-SCREEN] Two gentle mirror frames: morning-puffy soft focus and a neutral calm face, both generic stock, no before/after claim. Overlay: "About 29%: facial puffiness in a low-thyroid series (Keen 2013)." **Hook D: hair in the drain** > Hair in the drain. Hair on the pillow. Hair in every brush. You've bought the vitamins, the serums, the special shampoo, and it still comes out. Hair follicles have thyroid hormone receptors of their own, which is why your scalp can be one of the first places to notice a shift. Stay with me for seven minutes, and let's start at the root. [ON-SCREEN] Shower drain close-up; brush with hair; the follicle cross-section illustration. Overlay: "Follicles have thyroid receptors." Cite Safer 2011. **Hook E: dry skin that laughs at moisturizer** > You've tried the expensive cream. And the richer cream. And the one your friend swears by. And your skin still feels like sandpaper by lunchtime. When nothing you put on the surface seems to hold, it's fair to ask what's happening underneath. In published research on low thyroid, dry skin was the most common finding. Give me seven minutes, and I'll show you the connection. [ON-SCREEN] Row of moisturizer jars, a hand with dry flaking skin (macro, generic), fade to a hydrated skin close-up only after the line "underneath". Overlay: "About 57%: dry skin in a low-thyroid series (Keen 2013)." **Hook F: "I don't recognise my face"** > Some mornings you catch your reflection and think: who is that? The eyes, the cheeks, the hair, the skin. Nothing is dramatically wrong. It's just not quite you. If you've been searching for the reason, this isn't vanity. Your face, your hair and your skin all carry thyroid hormone receptors. Stay with me for seven minutes, and let's talk about what your mirror is trying to tell you. [ON-SCREEN] Host reflection slightly out of focus, then snapping sharp as she turns to camera. Overlay: "It's not vanity. It's biology." --- ## Claims map (claim, source or status) | Claim in the video | Source or status | |---|---| | Thyroid hormone receptors sit in skin and hair follicles | Safer JD 2011, Dermatoendocrinology (dossier, PMC3219173) | | Low thyroid: dry skin about 57%, diffuse hair loss about 46%, facial puffiness about 29% (n=460) | Keen MA et al. 2013, Indian J Dermatol (PMC3726898); shown as "published research on low thyroid" only | | Outer-third eyebrow thinning is a classic clinical sign of low thyroid | Safer 2011; Cohen 2023 Front Endocrinol (PMC/PMID 37251685) | | Four-part system (gland, T4 to T3 conversion, receptors, immune signalling) | Explanatory framework carried from the control's "entire thyroid system" idea; stated as our way to explain it; [OPERATOR-CONFIRM: house wording, no citation claimed] | | Gland needs iodine; kelp and bladderwrack are natural iodine sources | General nutrition fact; formula from control; [OPERATOR-CONFIRM: supplier iodine content on Supplement Facts panel] | | Selenium concentrated in thyroid tissue and supports T4 to T3 enzymes | Standard structure/function ingredient role; cite in TSL reference list if not already there ([OPERATOR-CONFIRM]) | | Zinc, copper, magnesium, manganese, molybdenum role lines | Structure/function wording; no doses; [OPERATOR-CONFIRM: reviewer sign-off] | | L-tyrosine as thyroid hormone building block | Standard biochemistry; structure/function wording | | Ashwagandha, cayenne, schisandra "traditionally used" lines | Traditional-use wording; [OPERATOR-CONFIRM: reviewer sign-off] | | Formula list of 13 ingredients | Control TSL/label (research/control-tsl-text.txt) | | No milligram doses stated; amounts on Supplement Facts panel | SPINE; hub gap: supplier doses/COA/full facts panel | | Non-GMO, soy/dairy/gluten-free, vegetarian capsule, USA, GMP-certified | Control wording; [OPERATOR-CONFIRM: supplier docs] | | 60 capsules per bottle, 2 daily with food, 30-day bottle | SPINE / offer.json (control FAQ) | | Packages: 2 at $69 + $9.97 S&H; 3 at $59 free ship; 6 at $49 free ship; Best Value = 6 | offer.json frontEnd | | Save $30 (3 bottles) and $120 (6 bottles) vs the 2-bottle rate | offer.json savingsVsTwoBottleRate; no $159 strike-through until client confirms | | One-time purchase, no subscription | SPINE / offer.json | | 180-day money-back guarantee, empty bottles OK, refund of product price | Control; shipping-refund wording and empty-bottle policy [OPERATOR-CONFIRM] | | "For some people, energy and mood may be the first thing they notice" | Soft expectation wording; no supplier data; [OPERATOR-CONFIRM: acceptable as structure/function expectation] | | Hair follicles take months for a full cycle; give 90 days | Physiology general knowledge; dossier "hair/nails lag a full growth cycle" (Cohen 2023) | | Safety: iodine; talk to provider if thyroid condition, thyroid medication, pregnant, nursing | SPINE | | Iron, vitamin D, B12 may matter | Dossier caveats (co-factors) | | "No countdown clock, no only-a-few-left" | Our own policy; true only if the final page has no timers or inventory counters ([OPERATOR-CONFIRM]) | | No FDA-approved, Harvard, conspiracy, testimonial, or 25% test claim used | SPINE delete list checked | ## Banned-item self-check (SPINE "delete" list) None of the following appear: Harvard/Cleveland Clinic/NIH endorsements; "FDA Approved"; Celtic Goddess/"buried for centuries"/"industry silenced"; "thousands of women" counts; fake scarcity; invented people/doctors/studies; "German medical journal"; treat/cure/fix/reverse/restore/reset/normalize language; guaranteed weight outcomes; any invented testimonial. Results language is limited to "may", "for some", "individual results vary."